{"id":3117,"date":"2026-06-10T22:58:25","date_gmt":"2026-06-10T14:58:25","guid":{"rendered":"https:\/\/dianshudata.com\/story\/2026\/06\/10\/xiaohongshu-competitor-monitoring-guide\/"},"modified":"2026-06-10T23:02:54","modified_gmt":"2026-06-10T15:02:54","slug":"xiaohongshu-competitor-monitoring-guide","status":"publish","type":"post","link":"https:\/\/dianshudata.com\/story\/2026\/06\/10\/xiaohongshu-competitor-monitoring-guide\/","title":{"rendered":"\u5c0f\u7ea2\u4e66\u7ade\u54c1\u5185\u5bb9\u76d1\u6d4b\u6559\u7a0b \u2014 \u7528API\u6570\u636e\u505a\u7ade\u54c1\u5206\u6790 | \u5178\u67a2\u6570\u636e"},"content":{"rendered":"

\u3010\u7acb\u5373\u4f53\u9a8c\u3011\u5c0f\u7ea2\u4e66\u5b9e\u65f6\u6570\u636eAPI<\/a><\/p>\n

\u5c0f\u7ea2\u4e66\u7ade\u54c1\u5185\u5bb9\u76d1\u6d4b\u6559\u7a0b \u2014 \u7528API\u6570\u636e\u505a\u7ade\u54c1\u5206\u6790<\/h2>\n

\u3010\u7acb\u5373\u4f53\u9a8c\u3011\u5c0f\u7ea2\u4e66\u5b9e\u65f6\u6570\u636eAPI<\/a><\/p>\n

“\u4e0a\u5468\u7ade\u54c1\u4e0a\u4e86\u4e00\u6ce2\u65b0\u54c1\u63a8\u5e7f\uff0c\u6211\u4eec\u76f4\u5230\u6708\u5e95\u770b\u8749\u5988\u5988\u62a5\u544a\u624d\u77e5\u9053\u3002”<\/p>\n

\u8fd9\u662f\u5f88\u591a\u54c1\u724c\u5728\u505a\u7ade\u54c1\u5206\u6790\u65f6\u9047\u5230\u7684\u771f\u5b9e\u56f0\u5883\u3002\u4eba\u5de5\u624b\u52a8\u76d1\u6d4b\u7ade\u54c1\u2014\u2014\u6bcf\u5929\u5237\u5c0f\u7ea2\u4e66\u3001\u622a\u56fe\u8bb0\u5f55\u7b14\u8bb0\u6570\u636e\u3001\u6708\u5e95\u6c47\u603b\u6210Excel\u2014\u2014\u6548\u7387\u4f4e\u4e0d\u8bf4\uff0c\u8fd8\u5bb9\u6613\u9057\u6f0f\u5173\u952e\u4fe1\u606f\u3002<\/p>\n

\u5982\u679c\u4f60\u4e5f\u9047\u5230\u540c\u6837\u7684\u95ee\u9898\uff0c\u90a3\u4e48\u4f60\u9700\u8981\u7684\u662f\u4e00\u4e2a\u7a0b\u5e8f\u5316\u7684\u6570\u636e\u63a5\u53e3<\/strong>\uff0c\u800c\u4e0d\u662f\u9760\u624b\u5de5\u590d\u5236\u7c98\u8d34\u3002<\/p>\n

\u672c\u6587\u57fa\u4e8e\u5178\u67a2\u6570\u636e\u7684\u5c0f\u7ea2\u4e66\u5b9e\u65f6\u6570\u636eAPI<\/a>\uff0c\u6559\u4f60\u5982\u4f55\u7cfb\u7edf\u5316\u5730\u76d1\u6d4b\u7ade\u54c1\u5185\u5bb9\uff0c\u5efa\u7acb\u81ea\u52a8\u5316\u7ade\u54c1\u5206\u6790\u4f53\u7cfb\u3002SDK\u5b89\u88c5\u4e0e\u57fa\u7840\u8c03\u7528\u65b9\u6cd5\u8bf7\u5148\u9605\u8bfb\u5c0f\u7ea2\u4e66API\u63a5\u53e3\u5f00\u53d1\u8005\u6307\u5357<\/a>\u3002<\/p>\n

\n

**Key Takeaways**<\/p>\n

\u2013 \u7ade\u54c1\u5185\u5bb9\u76d1\u6d4b\u7684\u6838\u5fc3\u662f\u5bf9\u6bd4\uff1a\u5185\u5bb9\u7b56\u7565\u5bf9\u6bd4\u3001\u4e92\u52a8\u8868\u73b0\u5bf9\u6bd4\u3001\u58f0\u91cf\u8d8b\u52bf\u5bf9\u6bd4\u3001\u8fbe\u4eba\u6295\u653e\u5bf9\u6bd4<\/p>\n

\u2013 \u5c0f\u7ea2\u4e66\u5b9e\u65f6\u6570\u636eAPI\u6bcf\u6b21\u8c03\u75282\u5143\uff0c\u6700\u591a100\u6761\uff0c\u76d1\u6d4b3-5\u4e2a\u7ade\u54c1\u6708\u6210\u672c\u4e0d\u5230200\u5143<\/p>\n

\u2013 \u901a\u8fc7\u5206\u9875\u8c03\u7528\u83b7\u53d6\u7ade\u54c1\u7b14\u8bb0\u6570\u636e\uff0c\u53ef\u4ee5\u5206\u6790\u7ade\u54c1\u7684\u5185\u5bb9\u65b9\u5411\u3001\u9ad8\u9891\u6807\u7b7e\u3001\u4e92\u52a8\u8868\u73b0<\/p>\n

\u2013 API\u8fd4\u56de\u7684\u7528\u6237\u4fe1\u606f\u5b57\u6bb5\uff08followers_count\u3001verified_type\uff09\u53ef\u4ee5\u8bc4\u4f30\u7ade\u54c1\u7684\u8fbe\u4eba\u6295\u653e\u7b56\u7565<\/p>\n

\u2013 \u5efa\u8bae\u6309\u5468\u62c9\u53d6\u6570\u636e\uff0c\u5efa\u7acb”\u76d1\u6d4b\u2192\u5206\u6790\u2192\u7b56\u7565\u2192\u6267\u884c\u2192\u590d\u76d8”\u7684\u95ed\u73af<\/p>\n<\/blockquote>\n

\u4e3a\u4ec0\u4e48\u9700\u8981\u7cfb\u7edf\u5316\u7684\u7ade\u54c1\u76d1\u6d4b\uff1f<\/h2>\n

\u4eba\u5de5\u76d1\u6d4b\u7684\u4e94\u5927\u75db\u70b9<\/h3>\n\n\n\n\n\n\n\n\n\n
\u75db\u70b9<\/th>\n\u8bf4\u660e<\/th>\n<\/tr>\n<\/thead>\n
\u65f6\u6548\u6027\u5dee<\/td>\n\u4eba\u5de5\u641c\u7d22\u53ea\u80fd\u770b\u5230”\u8fc7\u53bb”\u7684\u5185\u5bb9\uff0c\u65e0\u6cd5\u5b9e\u65f6\u53d1\u73b0\u7ade\u54c1\u65b0\u52a8\u6001<\/td>\n<\/tr>\n
\u8986\u76d6\u9762\u7a84<\/td>\n\u624b\u52a8\u641c\u7d22\u5173\u952e\u8bcd\u6709\u9650\uff0c\u5bb9\u6613\u9057\u6f0f\u7ade\u54c1\u7684\u591a\u7ebf\u4ea7\u54c1\u8ba8\u8bba<\/td>\n<\/tr>\n
\u65e0\u6cd5\u91cf\u5316<\/td>\n\u7f3a\u4e4f\u7edf\u4e00\u7684\u6570\u636e\u6307\u6807\uff0c\u96be\u4ee5\u8bc4\u4f30\u7ade\u54c1\u58f0\u91cf\u53d8\u5316\u8d8b\u52bf<\/td>\n<\/tr>\n
\u65e0\u6cd5\u5bf9\u6bd4<\/td>\n“\u5bf9\u6bd4\u4e0a\u4e2a\u6708””\u5bf9\u6bd4\u53bb\u5e74\u540c\u671f”\u6210\u4e3a\u4e0d\u53ef\u80fd\u5b8c\u6210\u7684\u4efb\u52a1<\/td>\n<\/tr>\n
\u6210\u672c\u9ad8\u6602<\/td>\n\u7b2c\u4e09\u65b9\u76d1\u6d4b\u670d\u52a1\u5e74\u8d39\u52a8\u8f84\u6570\u4e07\u5230\u6570\u5341\u4e07\u5143<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u6839\u636eMcKinsey\u7684\u7814\u7a76\uff0c\u5b9a\u671f\u8fdb\u884c\u91cf\u5316\u7ade\u54c1\u5206\u6790\u7684\u4f01\u4e1a\uff0c\u5e02\u573a\u4efd\u989d\u5e73\u5747\u589e\u901f\u6bd4\u4e0d\u505a\u7684\u4f01\u4e1a\u9ad8\u51fa28%\u3002<\/p>\n

\u4f60\u9700\u8981\u4e86\u89e3\u7ade\u54c1\u7684\u4ec0\u4e48\uff1f<\/h3>\n

\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e0a\uff0c\u7ade\u54c1\u76d1\u6d4b\u7684\u6838\u5fc3\u7ef4\u5ea6\u5305\u62ec\uff1a<\/p>\n\n\n\n\n\n\n\n\n\n
\u76d1\u6d4b\u7ef4\u5ea6<\/th>\n\u6838\u5fc3\u95ee\u9898<\/th>\nAPI\u6570\u636e\u652f\u6491<\/th>\n<\/tr>\n<\/thead>\n
\u5185\u5bb9\u7b56\u7565<\/td>\n\u7ade\u54c1\u5728\u63a8\u4ec0\u4e48\u65b9\u5411\u7684\u5185\u5bb9\uff1f<\/td>\nkeyword\u641c\u7d22 + \u7b14\u8bb0\u5185\u5bb9\u5206\u6790<\/td>\n<\/tr>\n
\u4e92\u52a8\u8868\u73b0<\/td>\n\u54ea\u4e9b\u5185\u5bb9\u4e92\u52a8\u6700\u597d\uff1f<\/td>\nlike_count, collection_count, reply_count, share_count<\/td>\n<\/tr>\n
\u58f0\u91cf\u8d8b\u52bf<\/td>\n\u7ade\u54c1\u58f0\u91cf\u5728\u6da8\u8fd8\u662f\u8dcc\uff1f<\/td>\n\u5206\u9875\u83b7\u53d6\u7b14\u8bb0\u91cf\u53d8\u5316\u8d8b\u52bf<\/td>\n<\/tr>\n
\u8fbe\u4eba\u6295\u653e<\/td>\n\u7ade\u54c1\u5728\u6295\u4ec0\u4e48\u91cf\u7ea7\u7684\u8fbe\u4eba\uff1f<\/td>\n\u7528\u6237\u4fe1\u606f\u5b57\u6bb5\uff08followers_count, verified_type\uff09<\/td>\n<\/tr>\n
\u7528\u6237\u53e3\u7891<\/td>\n\u7528\u6237\u5bf9\u7ade\u54c1\u8bc4\u4ef7\u5982\u4f55\uff1f<\/td>\n\u7b14\u8bb0\u6b63\u6587\u548c\u8bc4\u8bba\u7684\u60c5\u611f\u503e\u5411<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u642d\u5efa\u7ade\u54c1\u76d1\u6d4b\u4f53\u7cfb<\/h2>\n

\u7b2c\u4e00\u6b65\uff1a\u786e\u5b9a\u76d1\u6d4b\u5173\u952e\u8bcd<\/h3>\n

\u7ade\u54c1\u76d1\u6d4b\u7684\u5173\u952e\u8bcd\u8bbe\u7f6e\u662f\u6574\u5957\u4f53\u7cfb\u7684\u57fa\u77f3\u3002\u5efa\u8bae\u6309\u4ee5\u4e0b\u7ed3\u6784\u8bbe\u7f6e\uff1a<\/p>\n\n\n\n\n\n\n\n\n\n
\u5173\u952e\u8bcd\u7c7b\u578b<\/th>\n\u793a\u4f8b<\/th>\n\u6570\u91cf<\/th>\n<\/tr>\n<\/thead>\n
———–<\/td>\n——<\/td>\n:—-:<\/td>\n<\/tr>\n
\u7ade\u54c1\u54c1\u724c\u8bcd<\/td>\n\u7ade\u54c1A\u3001\u7ade\u54c1B\u3001\u7ade\u54c1C<\/td>\n3-5\u4e2a<\/td>\n<\/tr>\n
\u7ade\u54c1\u4ea7\u54c1\u8bcd<\/td>\n\u7ade\u54c1A\u7cbe\u534e\u3001\u7ade\u54c1B\u9762\u971c<\/td>\n5-10\u4e2a<\/td>\n<\/tr>\n
\u54c1\u7c7b\u8bcd<\/td>\n“\u7cbe\u534e””\u9762\u971c””\u6bcd\u5a74”<\/td>\n5-10\u4e2a<\/td>\n<\/tr>\n
\u884c\u4e1a\u70ed\u70b9\u8bcd<\/td>\n“\u6210\u5206””\u4fee\u62a4””\u6297\u8001”<\/td>\n3-5\u4e2a<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u7b2c\u4e8c\u6b65\uff1a\u7f16\u5199\u76d1\u6d4b\u4ee3\u7801<\/h3>\n

\u5728\u5df2\u7ecf\u5b89\u88c5\u597dSDK\u7684\u57fa\u7840\u4e0a\uff08\u5b89\u88c5\u6b65\u9aa4\u8bf7\u53c2\u8003\u5c0f\u7ea2\u4e66API\u63a5\u53e3\u5f00\u53d1\u8005\u6307\u5357<\/a>\uff09\uff0c\u7f16\u5199\u7ade\u54c1\u6570\u636e\u91c7\u96c6\u4ee3\u7801\uff1a<\/p>\n

import tech.yeez.dianshu.sdk.DSAPIClient;\nimport tech.yeez.dianshu.sdk.model.*;\nimport java.util.ArrayList;\nimport java.util.List;\n\npublic class CompetitorMonitor {\n    public static void main(String[] args) {\n        DSAPIContext context = new DSAPIContext("\u4f60\u7684appCode");\n        String apiCode = "Y5N3SsiHvt2XwtDeb75MqYFtDcTAvjGK3NF8d1YeDsF";\n        DSAPIClient apiClient = new DSAPIClient(apiCode, context);\n\n        \/\/ \u7ade\u54c1\u54c1\u724c\u5217\u8868\n        String[] competitors = {"\u7ade\u54c1\u54c1\u724cA", "\u7ade\u54c1\u54c1\u724cB", "\u7ade\u54c1\u54c1\u724cC"};\n\n        for (String competitor : competitors) {\n            \/\/ \u6bcf\u4e2a\u7ade\u54c1\u83b7\u53d6\u6700\u8fd1\u4e00\u5468\u7684\u6570\u636e\n            for (int page = 1; page <= 5; page++) {\n                PostRequestDTO dto = new PostRequestDTO();\n                List<ParamInfoDTO> bodyParams = new ArrayList<>();\n                bodyParams.add(new ParamInfoDTO("keyword", competitor));\n                bodyParams.add(new ParamInfoDTO("startTime", "1746057600"));\n                bodyParams.add(new ParamInfoDTO("endTime", "1746662400"));\n                bodyParams.add(new ParamInfoDTO("page", String.valueOf(page)));\n                dto.setBodyParams(bodyParams);\n\n                String result = apiClient.doPost(dto);\n                System.out.println(competitor + " \u7b2c" + page + "\u9875:" + result);\n            }\n        }\n    }\n}<\/code><\/pre>\n
\u6210\u672c\u8ba1\u7b97\uff1a<\/strong> 3\u4e2a\u7ade\u54c1 \u00d7 5\u9875 \u00d7 2\u5143 = 30\u5143\/\u6b21\u3002\u6309\u5468\u6267\u884c\uff0c\u6708\u6210\u672c120\u5143\u3002<\/p>\n
\u7b2c\u4e09\u6b65\uff1a\u6570\u636e\u5206\u6790\u6846\u67b6<\/h3>\n
3.1 \u5185\u5bb9\u7b56\u7565\u5206\u6790<\/h4>\n
\u901a\u8fc7API\u8fd4\u56de\u7684\u7b14\u8bb0\u6807\u9898\uff08title\uff09\u548c\u6b63\u6587\uff08content\uff09\uff0c\u53ef\u4ee5\u5206\u6790\u7ade\u54c1\u7684\u5185\u5bb9\u65b9\u5411\uff1a<\/p>\n
  • **\u6807\u9898\u6a21\u5f0f**\uff1a\u7ade\u54c1\u559c\u6b22\u7528\u4ec0\u4e48\u53e5\u5f0f\uff1f\u6570\u5b57\u578b\u3001\u7591\u95ee\u578b\u3001\u5bf9\u6bd4\u578b\uff1f<\/li>\n
  • **\u5173\u952e\u8bcd\u5206\u5e03**\uff1a\u7ade\u54c1\u5185\u5bb9\u4e2d\u54ea\u4e9b\u8bcd\u51fa\u73b0\u9891\u7387\u6700\u9ad8\uff1f<\/li>\n
  • **\u5185\u5bb9\u7c7b\u578b**\uff1a\u56fe\u6587\u8fd8\u662f\u89c6\u9891\uff1f\u901a\u8fc7API\u8fd4\u56de\u7684video_urls\u5b57\u6bb5\u5224\u65ad<\/li>\n
    3.2 \u4e92\u52a8\u8868\u73b0\u5206\u6790<\/h4>\n
    public class CompetitorEngagement {\n    public static void main(String[] args) {\n        DSAPIContext context = new DSAPIContext("\u4f60\u7684appCode");\n        String apiCode = "Y5N3SsiHvt2XwtDeb75MqYFtDcTAvjGK3NF8d1YeDsF";\n        DSAPIClient apiClient = new DSAPIClient(apiCode, context);\n\n        \/\/ \u83b7\u53d6\u7ade\u54c1\u7b14\u8bb0\u6570\u636e\uff0c\u5206\u6790\u4e92\u52a8\u5206\u5e03\n        for (int page = 1; page <= 10; page++) {\n            PostRequestDTO dto = new PostRequestDTO();\n            List<ParamInfoDTO> bodyParams = new ArrayList<>();\n            bodyParams.add(new ParamInfoDTO("keyword", "\u7ade\u54c1\u54c1\u724c\u540d"));\n            bodyParams.add(new ParamInfoDTO("startTime", "1743465600"));\n            bodyParams.add(new ParamInfoDTO("endTime", "1746057600"));\n            bodyParams.add(new ParamInfoDTO("page", String.valueOf(page)));\n            dto.setBodyParams(bodyParams);\n\n            String result = apiClient.doPost(dto);\n            \/\/ \u4ece\u8fd4\u56de\u7ed3\u679c\u63d0\u53d6\u6bcf\u7bc7\u7b14\u8bb0\u7684\u4e92\u52a8\u6570\u636e\n            \/\/ \u7edf\u8ba1\uff1alike_count > 1000\u7684\u7b14\u8bb0\u5360\u6bd4\uff08\u7206\u6587\u7387\uff09\n            \/\/ \u7edf\u8ba1\uff1acollection_count > like_count\u7684\u7b14\u8bb0\uff08\u9ad8\u6536\u85cf=\u9ad8\u79cd\u8349\u4ef7\u503c\uff09\n            \/\/ \u7edf\u8ba1\uff1areply_count\u7279\u522b\u9ad8\u7684\u5185\u5bb9\uff08\u4e89\u8bae\u6027\/\u9ad8\u8ba8\u8bba\u5ea6\u5185\u5bb9\uff09\n            System.out.println("\u7b2c" + page + "\u9875:" + result);\n        }\n        \/\/ 10\u9875 \u00d7 2\u5143 = 20\u5143\n    }\n}<\/code><\/pre>\n
    \u6838\u5fc3\u5206\u6790\u7ef4\u5ea6\uff1a<\/strong><\/p>\n\n\n\n\n\n\n\n\n
    \u6307\u6807<\/th>\n\u8ba1\u7b97\u65b9\u5f0f<\/th>\n\u5224\u65ad\u6807\u51c6<\/th>\n<\/tr>\n<\/thead>\n
    \u7206\u6587\u7387<\/td>\nlike_count > 1000\u7684\u7b14\u8bb0 \u00f7 \u603b\u7b14\u8bb0\u6570<\/td>\n\u22655%\u4e3a\u5065\u5eb7<\/td>\n<\/tr>\n
    \u8d5e\u85cf\u6bd4<\/td>\nlike_count \u00f7 collection_count<\/td>\n1.5-3.0\u4e3a\u5747\u8861<\/td>\n<\/tr>\n
    \u5e73\u5747\u4e92\u52a8\u7387<\/td>\n(like+collect+reply+share) \u00f7 visit_count<\/td>\n\u8d8a\u9ad8\u8d8a\u597d<\/td>\n<\/tr>\n
    \u9ad8\u4e92\u52a8\u5185\u5bb9\u5360\u6bd4<\/td>\n\u4e92\u52a8\u91cf\u524d20%\u7684\u7b14\u8bb0\u5360\u603b\u4e92\u52a8\u7684\u6bd4\u4f8b<\/td>\n<60%\u4e3a\u5065\u5eb7\uff08\u907f\u514d\u5355\u4e00\u7206\u6b3e\u4f9d\u8d56\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    3.3 \u58f0\u91cf\u8d8b\u52bf\u5206\u6790<\/h4>\n
    \u901a\u8fc7\u5206\u9875\u83b7\u53d6\u67d0\u4e2a\u7ade\u54c1\u5728\u4e0d\u540c\u65f6\u95f4\u6bb5\u7684\u7b14\u8bb0\u6570\u91cf\uff0c\u53ef\u4ee5\u5224\u65ad\u5176\u58f0\u91cf\u53d8\u5316\u8d8b\u52bf\uff1a<\/p>\n
    public class VolumeTrend {\n    public static void main(String[] args) {\n        DSAPIContext context = new DSAPIContext("\u4f60\u7684appCode");\n        String apiCode = "Y5N3SsiHvt2XwtDeb75MqYFtDcTAvjGK3NF8d1YeDsF";\n        DSAPIClient apiClient = new DSAPIClient(apiCode, context);\n\n        \/\/ \u5bf9\u6bd4\u4e0d\u540c\u65f6\u95f4\u6bb5\n        String[][] periods = {\n            {"1743465600", "1744070400"}, \/\/ \u7b2c1\u5468\n            {"1744070400", "1744675200"}, \/\/ \u7b2c2\u5468\n            {"1744675200", "1745280000"}, \/\/ \u7b2c3\u5468\n            {"1745280000", "1745884800"}, \/\/ \u7b2c4\u5468\n        };\n\n        for (String[] period : periods) {\n            PostRequestDTO dto = new PostRequestDTO();\n            List<ParamInfoDTO> bodyParams = new ArrayList<>();\n            bodyParams.add(new ParamInfoDTO("keyword", "\u7ade\u54c1\u54c1\u724c\u540d"));\n            bodyParams.add(new ParamInfoDTO("startTime", period[0]));\n            bodyParams.add(new ParamInfoDTO("endTime", period[1]));\n            bodyParams.add(new ParamInfoDTO("page", "1"));\n            dto.setBodyParams(bodyParams);\n\n            String result = apiClient.doPost(dto);\n            System.out.println("\u65f6\u95f4\u6bb5:" + period[0] + "~" + period[1] + " \u7ed3\u679c:" + result);\n        }\n        \/\/ 4\u5468 \u00d7 2\u5143 = 8\u5143\n    }\n}<\/code><\/pre>\n
    \u58f0\u91cf\u8d8b\u52bf\u7684\u5224\u65ad\u6807\u51c6\uff1a<\/p>\n\n\n\n\n\n\n\n\n
    \u5468\u589e\u957f\u7387<\/th>\n\u4fe1\u53f7<\/th>\n\u5efa\u8bae\u884c\u52a8<\/th>\n<\/tr>\n<\/thead>\n
    >30%<\/td>\n\u7ade\u54c1\u58f0\u91cf\u7206\u53d1<\/td>\n\u91cd\u70b9\u5173\u6ce8\u7ade\u54c1\u6295\u653e\u5185\u5bb9<\/td>\n<\/tr>\n
    10-30%<\/td>\n\u7ade\u54c1\u58f0\u91cf\u4e0a\u5347<\/td>\n\u6301\u7eed\u89c2\u5bdf\uff0c\u8bb0\u5f55\u6295\u653e\u7b56\u7565<\/td>\n<\/tr>\n
    -10%~10%<\/td>\n\u58f0\u91cf\u5e73\u7a33<\/td>\n\u6b63\u5e38\u76d1\u6d4b<\/td>\n<\/tr>\n
    <-10%<\/td>\n\u58f0\u91cf\u4e0b\u964d<\/td>\n\u5206\u6790\u539f\u56e0\uff0c\u53ef\u80fd\u662f\u7ade\u54c1\u8c03\u6574\u671f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    3.4 \u8fbe\u4eba\u6295\u653e\u7b56\u7565\u5206\u6790<\/h4>\n
    API\u8fd4\u56de\u7684\u7528\u6237\u4fe1\u606f\u5b57\u6bb5\u53ef\u4ee5\u7528\u6765\u5206\u6790\u7ade\u54c1\u7684\u8fbe\u4eba\u6295\u653e\u7b56\u7565\uff1a<\/p>\n\n\n\n\n\n\n\n\n
    \u7528\u6237\u5b57\u6bb5<\/th>\n\u7528\u9014<\/th>\n\u5224\u65ad\u903b\u8f91<\/th>\n<\/tr>\n<\/thead>\n
    followers_count<\/td>\n\u8fbe\u4eba\u91cf\u7ea7<\/td>\n<5000=\u7d20\u4eba, 5000-5\u4e07=\u5c3e\u90e8, 5\u4e07-50\u4e07=\u8170\u90e8, >50\u4e07=\u5934\u90e8<\/td>\n<\/tr>\n
    verified_type<\/td>\n\u8ba4\u8bc1\u7c7b\u578b<\/td>\n\u4f01\u4e1a\u53f7\u3001\u4e2a\u4eba\u8ba4\u8bc1\u3001MCN\u7b7e\u7ea6\u7b49<\/td>\n<\/tr>\n
    verified<\/td>\n\u662f\u5426\u8ba4\u8bc1<\/td>\n\u8ba4\u8bc1\u8d26\u53f7\u901a\u5e38\u66f4\u4e13\u4e1a<\/td>\n<\/tr>\n
    gender<\/td>\n\u6027\u522b<\/td>\n\u5224\u65ad\u8fbe\u4eba\u5339\u914d\u5ea6<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    \u642d\u5efa\u81ea\u52a8\u5316\u76d1\u6d4b\u6d41\u7a0b<\/h2>\n
    \u63a8\u8350\u7684\u76d1\u6d4bSOP<\/h3>\n
    \u6bcf\u5468\u4e00\u4e0a\u5348\n\u251c\u2500 \u8c03\u7528API\u91c7\u96c63-5\u4e2a\u7ade\u54c1\u6570\u636e\n\u2502  \u251c\u2500 \u6bcf\u4e2a\u7ade\u54c15\u9875 = 10\u5143\n\u2502  \u2514\u2500 \u603b\u6210\u672c\uff1a30-50\u5143\/\u5468\n\u251c\u2500 \u8ba1\u7b97\u6838\u5fc3\u6307\u6807\n\u2502  \u251c\u2500 \u58f0\u91cf\u53d8\u5316\uff08\u73af\u6bd4\u4e0a\u5468\uff09\n\u2502  \u251c\u2500 \u7206\u6587\u7387\u5bf9\u6bd4\n\u2502  \u2514\u2500 \u4e92\u52a8\u8d28\u91cf\u6307\u6570\n\u2514\u2500 \u8f93\u51fa"\u672c\u5468\u7ade\u54c1\u52a8\u6001\u7b80\u62a5"\n\n\u6bcf\u6708\u521d\n\u251c\u2500 \u6c47\u603b\u4e0a\u67084\u5468\u6570\u636e\n\u251c\u2500 \u7f16\u5199\u6708\u5ea6\u7ade\u54c1\u5206\u6790\u62a5\u544a\n\u251c\u2500 \u66f4\u65b0\u7ade\u54c1\u5185\u5bb9\u7b56\u7565\u6863\u6848\n\u2514\u2500 \u8c03\u6574\u76d1\u6d4b\u5173\u952e\u8bcd<\/code><\/pre>\n
    \u6708\u5ea6\u7ade\u54c1\u5206\u6790\u62a5\u544a\u6846\u67b6<\/h3>\n
    \ud83d\udcca \u672c\u6708\u7ade\u54c1\u76d1\u6d4b\u62a5\u544a\n\u251c\u2500\u2500 \u58f0\u91cf\u8d8b\u52bf\u5bf9\u6bd4\uff08\u6708\u5ea6\u53d8\u5316\u66f2\u7ebf\uff09\n\u2502   \u251c\u2500\u2500 \u7ade\u54c1A vs \u7ade\u54c1B vs \u4f60\u7684\u54c1\u724c\n\u2502   \u2514\u2500\u2500 \u5404\u7ade\u54c1\u7684\u58f0\u91cf\u4efd\u989d\uff08SOV\uff09\n\u251c\u2500\u2500 \u5185\u5bb9\u7b56\u7565\u5206\u6790\n\u2502   \u251c\u2500\u2500 \u5404\u7ade\u54c1\u7684\u5185\u5bb9\u65b9\u5411TOP3\n\u2502   \u251c\u2500\u2500 \u9ad8\u9891\u6807\u7b7e\u5bf9\u6bd4\n\u2502   \u2514\u2500\u2500 \u5185\u5bb9\u5f62\u5f0f\u504f\u597d\uff08\u56fe\u6587\/\u89c6\u9891\uff09\n\u251c\u2500\u2500 \u4e92\u52a8\u8868\u73b0\u5bf9\u6bd4\n\u2502   \u251c\u2500\u2500 \u7206\u6587\u7387\u6392\u540d\n\u2502   \u251c\u2500\u2500 \u5e73\u5747\u4e92\u52a8\u7387\u5bf9\u6bd4\n\u2502   \u2514\u2500\u2500 \u8d5e\u85cf\u6bd4\u5206\u5e03\n\u251c\u2500\u2500 \u8fbe\u4eba\u6295\u653e\u5206\u6790\n\u2502   \u251c\u2500\u2500 \u5404\u7ade\u54c1\u7684\u8fbe\u4eba\u91cf\u7ea7\u5206\u5e03\n\u2502   \u251c\u2500\u2500 \u5408\u4f5c\u8fbe\u4eba\u7684\u7c89\u4e1d\u753b\u50cf\n\u2502   \u2514\u2500\u2500 \u9884\u4f30\u6295\u653e\u6210\u672c\n\u251c\u2500\u2500 \u5173\u952e\u53d1\u73b0\n\u2514\u2500\u2500 \u4e0b\u6708\u7b56\u7565\u5efa\u8bae<\/code><\/pre>\n
    \u5b9e\u6218\u6848\u4f8b\uff1a\u6708\u5ea6\u7ade\u54c1\u76d1\u6d4b<\/h2>\n
    \u80cc\u666f\uff1a<\/strong> \u67d0\u62a4\u80a4\u54c1\u724c\u5e0c\u671b\u7cfb\u7edf\u5316\u76d1\u6d4b3\u4e2a\u4e3b\u8981\u7ade\u54c1\u5728\u5c0f\u7ea2\u4e66\u4e0a\u7684\u52a8\u6001\u3002<\/p>\n
    \u5b9e\u65bd\u8fc7\u7a0b\uff1a<\/strong><\/p>\n
    1. \u8bbe\u7f6e\u5173\u952e\u8bcd\uff1a3\u4e2a\u7ade\u54c1\u54c1\u724c\u540d + 5\u4e2a\u6838\u5fc3\u4ea7\u54c1\u540d<\/p>\n
    2. \u6bcf\u5468\u4e00\u901a\u8fc7API\u91c7\u96c6\u6570\u636e\uff0c\u6bcf\u4e2a\u7ade\u54c1\u83b7\u53d65\u9875<\/p>\n
    3. \u6c47\u603b\u4e92\u52a8\u6570\u636e\uff0c\u8ba1\u7b97\u5404\u9879\u6307\u6807<\/p>\n
    4. \u51fa\u6708\u5ea6\u7ade\u54c1\u5206\u6790\u62a5\u544a<\/p>\n
    \u6210\u672c\uff1a<\/strong><\/p>\n
  • \u6bcf\u5468\uff1a3\u4e2a\u7ade\u54c1 \u00d7 5\u9875 \u00d7 2\u5143 = 30\u5143<\/li>\n
  • \u6bcf\u6708\uff1a30\u5143 \u00d7 4\u5468 = 120\u5143<\/li>\n
  • \u5bf9\u6bd4\u7b2c\u4e09\u65b9\u76d1\u6d4b\u5de5\u5177\u5e74\u8d392-5\u4e07\u5143\uff0c\u6210\u672c\u6781\u4f4e<\/li>\n
    \u53d1\u73b0\uff1a<\/strong><\/p>\n
  • \u7ade\u54c1A\u5728\u63a8”\u65e9C\u665aA”\u6982\u5ff5\uff0c\u4e92\u52a8\u7387\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e7340%<\/li>\n
  • \u7ade\u54c1B\u5f00\u59cb\u5927\u91cf\u5408\u4f5c\u8170\u90e8\u8fbe\u4eba\uff085-50\u4e07\u7c89\uff09\uff0c\u7d20\u4eba\u6295\u653e\u51cf\u5c11<\/li>\n
  • \u7ade\u54c1C\u7684\u65b0\u54c1\u8ba8\u8bba\u96c6\u4e2d\u5728\u4e00\u4e2a\u6708\u5185\u7206\u53d1\uff0c\u53ef\u80fd\u662f\u96c6\u4e2d\u6295\u653e\u671f<\/li>\n
  • \u884c\u4e1a\u6574\u4f53\u7684\u8d5e\u85cf\u6bd4\u5728\u4e0a\u5347\uff0c\u8bf4\u660e\u7528\u6237\u6536\u85cf\u610f\u613f\u5728\u589e\u5f3a<\/li>\n
    \u5e38\u89c1\u95ee\u9898<\/h2>\n
    Q1\uff1a\u76d1\u6d4b\u591a\u5c11\u4e2a\u7ade\u54c1\u6bd4\u8f83\u5408\u9002\uff1f<\/h3>\n
    \u5efa\u8bae\u4ece3-5\u4e2a\u5f00\u59cb\uff1a2\u4e2a\u76f4\u63a5\u7ade\u54c1\u30011-2\u4e2a\u6f5c\u5728\u7ade\u54c1\u30011\u4e2a\u884c\u4e1a\u6807\u6746\u3002\u6bcf\u6708\u6210\u672c\u7ea6120\u5143\u3002\u540e\u7eed\u53ef\u4ee5\u6839\u636e\u9700\u8981\u9010\u6b65\u589e\u52a0\u3002<\/p>\n
    Q2\uff1aAPI\u8fd4\u56de\u7684\u6570\u636e\u600e\u4e48\u5206\u6790\uff1f<\/h3>\n
    API\u8fd4\u56de\u7684\u539f\u59cb\u6570\u636e\u662fJSON\u683c\u5f0f\uff0c\u53ef\u4ee5\u89e3\u6790\u540e\u5bfc\u5165Excel\u6216\u6570\u636e\u5e93\u8fdb\u884c\u5206\u6790\u3002\u5efa\u8bae\u5efa\u7acb\u6807\u51c6\u5316\u7684\u6570\u636e\u5206\u6790\u6a21\u677f\uff0c\u6bcf\u6b21\u62c9\u53d6\u540e\u81ea\u52a8\u586b\u5145\u3002<\/p>\n
    Q3\uff1a\u5206\u9875\u83b7\u53d6\u7684\u6570\u636e\uff0c\u4e0d\u540c\u9875\u4e4b\u95f4\u4f1a\u4e0d\u4f1a\u91cd\u590d\uff1f<\/h3>\n
    \u4e0d\u4f1a\u91cd\u590d\u3002API\u7684\u5206\u9875\u673a\u5236\u786e\u4fdd\u6bcf\u9875\u8fd4\u56de\u72ec\u7acb\u7684\u6570\u636e\uff0cpage=1\u8fd4\u56de\u7b2c1-100\u6761\uff0cpage=2\u8fd4\u56de\u7b2c101-200\u6761\uff0c\u4ee5\u6b64\u7c7b\u63a8\u3002<\/p>\n
    Q4\uff1a\u5982\u4f55\u5224\u65ad\u7ade\u54c1\u7684\u58f0\u91cf\u589e\u957f\u662f\u81ea\u7136\u589e\u957f\u8fd8\u662f\u6295\u653e\u63a8\u52a8\uff1f<\/h3>\n
    \u53ef\u4ee5\u901a\u8fc7\u7528\u6237\u4fe1\u606f\u5b57\u6bb5\u5224\u65ad\uff1a\u5982\u679c\u58f0\u91cf\u589e\u957f\u4e3b\u8981\u7531\u8ba4\u8bc1\u8d26\u53f7\u3001\u9ad8\u7c89\u4e1d\u6570\u8fbe\u4eba\u7684\u5185\u5bb9\u9a71\u52a8\uff0c\u901a\u5e38\u662f\u6295\u653e\u63a8\u52a8\u7684\uff1b\u5982\u679c\u4e3b\u8981\u662f\u7d20\u4eba\u5185\u5bb9\uff0c\u53ef\u80fd\u662f\u81ea\u7136\u589e\u957f\u3002<\/p>\n
    Q5\uff1aAPI\u6570\u636e\u66f4\u65b0\u9891\u7387\u591f\u53ca\u65f6\u5417\uff1f<\/h3>\n
    \u5c0f\u7ea2\u4e66\u5b9e\u65f6\u6570\u636eAPI\u4e3a\u5206\u949f\u7ea7\u66f4\u65b0\uff0c\u7ade\u54c1\u53d1\u5e03\u65b0\u7b14\u8bb0\u540e\u5f88\u5feb\u5c31\u80fd\u901a\u8fc7API\u67e5\u8be2\u5230\u3002\u6309\u5468\u76d1\u6d4b\u5b8c\u5168\u591f\u7528\u3002<\/p>\n
    \u603b\u7ed3<\/h2>\n
    \u7ade\u54c1\u5185\u5bb9\u76d1\u6d4b\u4e0d\u518d\u662f\u5927\u578b\u54c1\u724c\u7684\u4e13\u5229\u3002\u901a\u8fc7\u5c0f\u7ea2\u4e66\u5b9e\u65f6\u6570\u636eAPI\uff0c\u4efb\u4f55\u89c4\u6a21\u7684\u54c1\u724c\u90fd\u53ef\u4ee5\u7528\u6781\u4f4e\u7684\u6210\u672c\u642d\u5efa\u4e13\u4e1a\u7684\u7ade\u54c1\u5206\u6790\u4f53\u7cfb\u3002\u6bcf\u6708120\u5143\u7684\u76d1\u6d4b\u6210\u672c\uff0c\u6362\u6765\u7684\u662f\u5bf9\u7ade\u54c1\u52a8\u6001\u7684\u5b9e\u65f6\u638c\u63a7\u548c\u79d1\u5b66\u7684\u7b56\u7565\u652f\u6491\u3002<\/p>\n
    \u4e0b\u4e00\u6b65\u884c\u52a8\uff1a<\/strong><\/p>\n
    1. \u68b3\u7406\u4f60\u9700\u8981\u76d1\u6d4b\u7684\u7ade\u54c1\u548c\u5173\u952e\u8bcd<\/p>\n
    2. \u5728\u5178\u67a2\u6570\u636e<\/a>\u83b7\u53d6appCode\u548capiCode<\/p>\n
    3. \u6309\u7167SDK\u63a5\u5165\u6307\u5357<\/a>\u5b8c\u6210\u57fa\u7840\u914d\u7f6e<\/p>\n
    4. \u8fd0\u884c\u76d1\u6d4b\u4ee3\u7801\uff0c\u83b7\u53d6\u7b2c\u4e00\u6279\u7ade\u54c1\u6570\u636e<\/p>\n
    5. \u6bcf\u5468\u6267\u884cSOP\uff0c\u8f93\u51fa\u7ade\u54c1\u52a8\u6001\u7b80\u62a5<\/p>\n
    \u66f4\u591a\u6e20\u9053\uff0c\u5728\u7ebf\u79bb\u7ebf\u6570\u636e\uff0c\u6b22\u8fce\u54a8\u8be2\uff0c\u91cf\u5927\u4ece\u4f18\uff5e\uff5e<\/p>\n
    \u3010\u7acb\u5373\u4f53\u9a8c\u3011\u5c0f\u7ea2\u4e66\u5b9e\u65f6\u6570\u636eAPI<\/a><\/p>\n
    \u53c2\u8003\u8d44\u6599\uff1a<\/strong><\/p>\n
    \u2013 \u5c0f\u7ea2\u4e66API\u63a5\u53e3\u5f00\u53d1\u8005\u6307\u5357<\/a> \u2014 SDK\u5b89\u88c5\u4e0e\u57fa\u7840\u8c03\u7528<\/p>\n
    \u2013 \u5c0f\u7ea2\u4e66\u54c1\u724c\u8206\u60c5\u76d1\u63a7\u6559\u7a0b<\/a> \u2014 \u7528API\u6570\u636e\u5b9e\u65f6\u638c\u63a7\u54c1\u724c\u58f0\u91cf<\/p>\n
    \u2013 \u5c0f\u7ea2\u4e66\u5e02\u573a\u8c03\u7814\u65b9\u6cd5\u8bba<\/a> \u2014 \u7528API\u6570\u636e\u505a\u6d88\u8d39\u8005\u6d1e\u5bdf<\/p>\n
    \u2013 McKinsey<\/a> \u2013 Competitive Dynamics Research<\/p>\n
    \u2013 Forrester<\/a> \u2013 Social Listening Best Practices<\/p>\n","protected":false},"excerpt":{"rendered":"
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