Introduction This is a Capstone Project which I am to complete as part of my Data Analytics Professional Certificate. In this case study, I am featuring as a junior data analyst in the marketing team of this company known as Cyclistic, a bike share company in Chicago. The Cyclistic bike share company consist of Casual riders and Annual members. Casual riders are customers who purchase single ride or full day passes while Annual members are customers who purchase annual memberships. In this company, the director of marketing believes that the company success depends on maximizing the number of annual memberships, so I have been assigned a task to conduct an analysis on how casual riders and annual members use bikes differently.

For this Project, a public dataset was made available by Motivate International Inc. under this license https://divvybikes.com/data-license-agreement. I will be using eight (8) months dataset of 2023 to carry out this analysis.