Context

This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011.The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.

Details

An e-commerce company wants to segment its customers and determine marketing strategies according to these segments. To this end, we will define the behavior of customers and create groups according to clusters in these behaviors. In other words, we will include those who exhibit common behaviors in the same groups and we will try to develop special sales and marketing techniques for these groups.

• InvoiceNo: Invoice number. Nominal. A 6-digit integral number uniquely assigned to each transaction. If this code starts with the letter 'c', it indicates a cancellation.
• StockCode: Product (item) code. Nominal. A 5-digit integral number uniquely assigned to each distinct product.
• Description: Product (item) name. Nominal.
• Quantity: The quantities of each product (item) per transaction. Numeric.
• InvoiceDate: Invice date and time. Numeric. The day and time when a transaction was generated.
• UnitPrice: Unit price. Numeric. Product price per unit in sterling (£).
• CustomerID: Customer number. Nominal. A 5-digit integral number uniquely assigned to each customer.
• Country: Country name. Nominal. The name of the country where a customer resides.