This dataset had adapted from 'Credit Card Churn Prediction: https://www.kaggle.com/datasets/anwarsan/credit-card-bank-churn ' for visualization in our university project. We have modified customer information, spending behavior, and also added revenue targets.

Scenario 🕶️ In 2019, the marketing team launched a campaign to attract millennial customers (born 1980-1996) with the goal of increasing revenue and enhancing the brand's appeal to a younger audience. As the BI team, your task is to create a dashboard for users.

1. The Vice President of Sales wants to view the performance of the credit business.
2. The marketing team is interested in understanding customer segments and customer spending to measure Customer Lifetime Value (CLV) and Marketing Cost per Acquired Customer (MCAC).

⚠️Note: This is just a suggestion to guide the creation of the dashboard

Example in Tableau

Executive summary Customer behavior