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目录
Content
Chapter_1
Chapter_2
Chapter_3
Chapter_4
Chapter_5
Chapter_6
Chapter_7
Chapter_8
Chapter_9
Chapter_10
Chapter_11
Chapter_12
Chapter_13
Chapter_14
Chapter_15
Chapter_16
Chapter_17
Chapter_18
Chapter_19
Chapter_20
Chapter_21
Chapter_22
Chapter_23
Chapter_24
Chapter_25
Chapter_26
Chapter_27
Chapter_28
Chapter_29
Chapter_30
Chapter_31
Chapter_32
Chapter_33
Chapter_34
Chapter_35
Chapter_1
The World is Flat
Thomas L Friedman
1
To Matt and Kay and to Ron
2
Contents
How the World Became Flat.................................................................................................. 4
ONE While I Was Sleeping ................................................................................................. 4
TWO The Ten Forces That Flattened the World .............................................................. 34
Flattener #1. 11/9/89 ........................................................................................... 34
Flattener #2. 8/9/95 ............................................................................................. 39
Flattener #3. Work Flow Software ....................................................................... 49
Flattener #4. Open-Sourcing ................................................................................ 56
Flattener #5. Outsourcing .................................................................................... 70
Flattener #6. Offshoring ....................................................................................... 77
Flattener #7. Supply-Chaining .............................................................................. 86
Flattener #8. Insourcing ....................................................................................... 95
Flattener #9. In-forming ..................................................................................... 100
Flattener #10. The Steroids ................................................................................... 106
THREE The Triple Convergence ..................................................................................... 114
Convergence I ........................................................................................................ 115
Convergence II ....................................................................................................... 116
Convergence III ...................................................................................................... 119
FOUR The Great Sorting Out ......................................................................................... 133
America and the Flat World .............................................................................................. 148
FIVE America and Free Trade ........................................................................................ 148
SIX The Untouchables .................................................................................................... 156
SEVEN The Quiet Crisis .................................................................................................. 165
EIGHT This Is Not a Test ................................................................................................. 182
Developing Countries and the Flat World ......................................................................... 202
NINE The Virgin of Guadalupe ....................................................................................... 202
Companies and the Flat World .......................................................................................... 221
TEN How Companies Cope ............................................................................................ 221
Geopolitics and the Flat World .......................................................................................... 240
ELEVEN The Unflat World .............................................................................................. 240
Too Sick ................................................................................................................. 243
Too Disempowered ............................................................................................... 247
Too Frustrated ....................................................................................................... 253
Too Many Toyotas ................................................................................................. 264
3
TWELVE The Dell Theory of Conflict Prevention ........................................................... 269
Old-Time Versus Just-in-Time ............................................................................... 269
Infosys Versus al-Qaeda ........................................................................................ 278
Too Personally Insecure ........................................................................................ 283
Conclusion: Imagination .................................................................................................... 285
THIRTEEN 11/9 Versus 9/11 ....................................................................................... 285
eBay ....................................................................................................................... 293
India ....................................................................................................................... 295
The Curse of Oil ..................................................................................................... 297
Just One Good Example ........................................................................................ 299
From Untouchables to Untouchables ................................................................... 300
All dreamers in action --not martyrs in waiting. ................................................... 302
ACKNOWLEDGMENTS ....................................................................................................... 304
4
How the World Became Flat
ONE While I Was Sleeping
Your Highnesses, as Catholic Christians, and princes who love and promote the holy
Christian faith, and are enemies of the doctrine of Mahomet, and of all idolatry and heresy,
determined to send me, Christopher Columbus, to the above-mentioned countries of India, to
see the said princes, people, and territories, and to learn their disposition and the proper
method of converting them to our holy faith; and furthermore directed that I should not
proceed by land to the East, as is customary, but by a Westerly route, in which direction we
have hitherto no certain evidence that anyone has gone.
- Entry from the journal of Christopher Columbus on his voyage
Content
Chapter_1
Chapter_2
Chapter_3
Chapter_4
Chapter_5
Chapter_6
Chapter_7
Chapter_8
Chapter_9
Chapter_10
Chapter_11
Chapter_12
Chapter_13
Chapter_14
Chapter_15
Chapter_16
Chapter_17
Chapter_18
Chapter_19
Chapter_20
Chapter_21
Chapter_22
Chapter_23
Chapter_24
Chapter_25
Chapter_26
Chapter_27
Chapter_28
Chapter_29
Chapter_30
Chapter_31
Chapter_32
Chapter_33
Chapter_34
Chapter_35
Chapter_1
The World is Flat
Thomas L Friedman
1
To Matt and Kay and to Ron
2
Contents
How the World Became Flat.................................................................................................. 4
ONE While I Was Sleeping ................................................................................................. 4
TWO The Ten Forces That Flattened the World .............................................................. 34
Flattener #1. 11/9/89 ........................................................................................... 34
Flattener #2. 8/9/95 ............................................................................................. 39
Flattener #3. Work Flow Software ....................................................................... 49
Flattener #4. Open-Sourcing ................................................................................ 56
Flattener #5. Outsourcing .................................................................................... 70
Flattener #6. Offshoring ....................................................................................... 77
Flattener #7. Supply-Chaining .............................................................................. 86
Flattener #8. Insourcing ....................................................................................... 95
Flattener #9. In-forming ..................................................................................... 100
Flattener #10. The Steroids ................................................................................... 106
THREE The Triple Convergence ..................................................................................... 114
Convergence I ........................................................................................................ 115
Convergence II ....................................................................................................... 116
Convergence III ...................................................................................................... 119
FOUR The Great Sorting Out ......................................................................................... 133
America and the Flat World .............................................................................................. 148
FIVE America and Free Trade ........................................................................................ 148
SIX The Untouchables .................................................................................................... 156
SEVEN The Quiet Crisis .................................................................................................. 165
EIGHT This Is Not a Test ................................................................................................. 182
Developing Countries and the Flat World ......................................................................... 202
NINE The Virgin of Guadalupe ....................................................................................... 202
Companies and the Flat World .......................................................................................... 221
TEN How Companies Cope ............................................................................................ 221
Geopolitics and the Flat World .......................................................................................... 240
ELEVEN The Unflat World .............................................................................................. 240
Too Sick ................................................................................................................. 243
Too Disempowered ............................................................................................... 247
Too Frustrated ....................................................................................................... 253
Too Many Toyotas ................................................................................................. 264
3
TWELVE The Dell Theory of Conflict Prevention ........................................................... 269
Old-Time Versus Just-in-Time ............................................................................... 269
Infosys Versus al-Qaeda ........................................................................................ 278
Too Personally Insecure ........................................................................................ 283
Conclusion: Imagination .................................................................................................... 285
THIRTEEN 11/9 Versus 9/11 ....................................................................................... 285
eBay ....................................................................................................................... 293
India ....................................................................................................................... 295
The Curse of Oil ..................................................................................................... 297
Just One Good Example ........................................................................................ 299
From Untouchables to Untouchables ................................................................... 300
All dreamers in action --not martyrs in waiting. ................................................... 302
ACKNOWLEDGMENTS ....................................................................................................... 304
4
How the World Became Flat
ONE While I Was Sleeping
Your Highnesses, as Catholic Christians, and princes who love and promote the holy
Christian faith, and are enemies of the doctrine of Mahomet, and of all idolatry and heresy,
determined to send me, Christopher Columbus, to the above-mentioned countries of India, to
see the said princes, people, and territories, and to learn their disposition and the proper
method of converting them to our holy faith; and furthermore directed that I should not
proceed by land to the East, as is customary, but by a Westerly route, in which direction we
have hitherto no certain evidence that anyone has gone.
- Entry from the journal of Christopher Columbus on his voyage
The World is Flat
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