##Introduction Cyclistic Bike-Share is a fictional bike-share company in Chicago.

About Cyclistic Bike-Share

In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime. Until now, Cyclistic’s marketing strategy relied on building general awareness and appealing to broad consumer segments. One approach that helped make these things possible was the flexibility of its pricing plans: single-ride passes, full-day passes, and annual memberships. Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members.

Data sources used and license

For this analysis I'll use Cyclistic's historical trip data datasets, and I'll build my analysis on the last twelve months available (October 2020 to September 2021). Also, the data has been made available by Motivate International Inc. under the license, complying with data ethics.