Note: I am a junior data analyst looking forward to improve my abilities. I would love to receive any suggestions or recommendations to help sharpen my skills. Any help would be appreciated. Thanks!

Bellabeat is a health and wellness technology company that manufactures health-focused smart products. The management of the company has asked the marketing analytics team to focus on a Bellabeat product and analyze smart device usage data in order to gain insight into how people are already using their smart devices. Then, using this information, the management of the company would like high-level recommendations for how these trends can inform Bellabeat marketing strategy.

Based on the Fitbit data obtained from the survey of 33 unique users, the data was cleaned, aggregated and analyzed to understand the user trends. A dashboard and presentation was compiled to tell the story of data.