This dataset is part of my capstone project for the Google Data Analytics certificate. I analyzed usage data for a company named in the brief as Cyclistic. The director of marketing believes that the future of the company lies in maximizing the number of annual memberships. As such they want to know the behavior and patterns of casual users and how that differs from usage by annual members, in order to determine a way to convert casual users to annual members.

The three questions that need to be addressed are:

1. How do annual members and casual riders use Cyclistic bikes differently?
2. Why would casual riders buy Cyclistic annual memberships?
3. How can Cyclistic use digital media to influence casual riders to become members?

I have been tasked with answering the first question with this dataset. I will be using one years worth of data, provided by the company, focusing on Dec. '21- November '22.

Licensing for this dataset is found here: https://ride.divvybikes.com/data-license-agreement