Bellabeat, is a high-tech manufacture of health-focused products for women that ask to analyze a small dataset called "FitBit Fitness tracker data" generated between 04.12.2016 - 05.12.2016 by Möbius (owner). Furthermore, the dataset given were to meant the next step for a new strategy for this small company by finding insights over the users habits, and later applied to one of their products.