Data for a bike-sharing program, Divvy, based in Chicago.

The data has been made available by Motivate International Inc. under this license and is shown here as part of the Google Data Analytics Certificate program on Coursera as a capstone project.

The goal of working with this dataset is to uncover insights from the different customer types and develop a strategy for converting causal riders (those who purchase a single trip or single day pass) into annual members, who are more profitable for the company.

Current available data from this source can be found here