Expedia Group, Inc. is an American online travel shopping company for consumer and small business travel.

Expedia is the world’s largest online travel agency (OTA) and powers search results for millions of travel shoppers every day. In this competitive market matching users to hotel inventory is very important since users easily jump from website to website. As such, having the best ranking of hotels (“sort”) for specific users with the best integration of price competitiveness gives an OTA the best chance of winning the sale.