Create MMM and Brand Equity Models to quantify the short term and long term effects of marketing activities.

Data:

1. ID: The unique identification of each SKU
2. Order ID: The unique identification number of each order
3. Order item ID: Suppose you order 2 different products under the same order, it generates 2 different order Item IDs under the same order ID; orders are tracked by the Order Item ID
4. GMV: Gross Merchandise Value or Revenue
5. Units: Number of units of the specific product sold
6. SLA: Number of days it typically takes to deliver the product
7. MRP: Maximum retail price of the product
8. Procurement SLA: Time typically taken to procure the product

Please leave an upvote if you find this relevant. P.S. I am new and it will help immensely. :)