Context

Cyclistic is a bike-share fictional company in Chicago. There are two categories of riders according to its pricing plan - casual riders and annual members. Those who purchase single or full ride passes are referred to as casual riders and those who purchase annual memberships are called Cyclistic members.

The Cyclistic financial team believes that the company can make significant growth by increasing the number of annual memberships. For this purpose, the marketing analytics team, lead by Lily Moreno, have to devise a marketing strategy with the aim to convert the casual riders into annual members. This case study aims to analyze how the casual riders and annual members use Cyclistic Bikes differently.

Source

Datasets are provided by Lyft Bikes and Scooters that operates the City of Chicago’s (“City”) Divvy bicycle sharing service. You can access the datasets by clicking the following link: https://divvy-tripdata.s3.amazonaws.com/index.html

License

Data is made available under the license of Motivate International Inc. It has prohibited to use rider’s personally identifiable information (PII) or for any unlawful purpose. You can find more information by clicking the following link: https://divvybikes.com/data-license-agreement