My name is Andres Lavieri, as a student of the Google Data Analytics Career Certification Program, here is my capstone project case study about the fictional business, Cyclistic.

Scenario You are a junior data analyst working in the marketing analyst team at Cyclistic, a bike-share company in Chicago. The director of marketing believes the company’s future success depends on maximizing the number of annual memberships. Therefore, your team wants to understand how casual riders and annual members use Cyclistic bikes differently. From these insights, your team will design a new marketing strategy to convert casual riders into annual members.

Here is the license information regarding the datasets used: https://ride.divvybikes.com/data-license-agreement